60: 3 Proven Tactics to Win Sales in Tough Times

Release Date: Sep 10

In a world where software products and services seem to offer the same features, how can your brand truly stand out? Is the key to winning in a competitive market as simple as building trust, offering value, and focusing on long-term relationships? Sujan Patel believes it is.

In this episode of “The Learn-It-All Podcast,” host Damon Lembi sits down with Sujan Patel, serial entrepreneur and co-founder of Mailshake, a sales enablement software used by thousands of sales and marketing professionals. Sujan shares his insights on how to navigate the increasingly competitive SaaS market, how to build a brand that attracts customers, and why personal branding is just as important for individual sales professionals. Whether you’re in sales or marketing, this episode is packed with actionable strategies to help you stand out in today’s crowded marketplace.

This Episode Covers:

Sujan’s strategy for building a strong brand in a competitive market
Why every sales professional should focus on personal branding
The power of long-term relationships over quick wins in sales
How Mailshake has adapted to stay relevant in the rapidly changing SaaS landscape
Actionable advice for sales professionals to stand out and succeed

In This Episode:

(00:00) Introduction to Sujan Patel – Damon introduces Sujan Patel and Mailshake, a sales enablement software, and sets the stage for a discussion on the state of SaaS sales today.
(01:10) Current Trends in SaaS Sales – Sujan talks about the highly competitive SaaS landscape and what companies need to do to succeed in today's market.
(05:03) Consultative Sales Approach – Sujan emphasizes the importance of a consultative sales approach, where the focus is on solving customer problems rather than pushing products.
(09:18) Building a Personal Brand – Sujan discusses how sales reps can build their personal brand and how it benefits both the individual and the company.
(24:21) Niche Targeting and Value-Based Pricing – Sujan explains how Mailshake targets specific customer niches and uses value-based pricing to win over customers in a competitive space.
(35:01) Learning and Community Engagement – Sujan highlights the importance of continuous learning and building community within the sales profession.

About Our Guest:

Sujan Patel is a serial entrepreneur, co-founder of Mailshake, and an expert in sales and marketing. With over a decade of experience, Sujan has built a strong personal brand and a reputation for helping sales professionals succeed in competitive markets. His work with Mailshake has impacted thousands of businesses by providing cutting-edge tools and insights for outbound sales. Sujan is also an active speaker and podcast host, sharing his knowledge on sales strategies and personal branding.

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