125: U.S. Veteran Reveals The Military Lessons That Help You In Business

Release Date: Feb 4

‍Leadership Lessons from a Veteran-Led Business: Building High-Performance Teams Through Military Principles

Are you struggling to build a culture of accountability and excellence in your organization? What if the solution lies in learning from those who've led in the most demanding circumstances imaginable?

In this compelling episode of “The Learn-It-All Podcast,” John Berry, founder of an eight-figure law firm and author of Veteran-Led, shares how military leadership principles can transform business performance. Drawing from his experience as both a military commander and successful business leader, Berry explains why veterans are “America’s greatest resource” and how their leadership capabilities can create competitive advantages in any organization. He provides practical insights on building accountability, fostering healthy competition, and developing resilient teams while maintaining humanity and care for people.

What You’ll Learn:

Why hiring veterans gives organizations a competitive edge through their innate understanding of leadership, accountability, and high standards
How to use objective “scoreboards” and metrics to drive performance while maintaining team morale
The importance of situational awareness in leadership and reading your environment to make better decisions
Why “feedback is a gift” – especially when it hurts – and how to use it for growth
The balance between being highly competitive and deeply caring for your team members
Why safety is an illusion and how pushing people toward excellence actually protects them
The right way to part ways with underperforming team members while preserving dignity
How to scale an organization by having leaders build more leaders

In This Episode:

(00:00) Introduction to John Berry – Damon introduces John, highlighting his military background, legal expertise, and passion for leadership.
(01:30) Why Veterans Are America’s Greatest Resource – John explains the leadership, resilience, and mission focus veterans bring to the workplace.
(05:30) Lessons from Military Leadership – John shares how his Army experiences shaped his leadership philosophy and his book, Veteran Led.
(09:00) The Power of Feedback – John discusses why feedback is a gift and how leaders can embrace it to improve themselves and their teams.
(12:33) Building a Scoreboard – John explains how transparent scoreboards foster accountability and inspire teams to excel.
(17:00) Fostering a Culture of Leadership – John shares practical strategies for building a team that thrives on collaboration and high standards.
(33:18) Embracing Failure as a Leader – John reflects on how his failures shaped his leadership style and taught him invaluable lessons.
(45:00) Advice for Hiring Veterans – John offers tips on finding and integrating veterans into your organization to drive success.

About Our Guest:

John Berry is a decorated military veteran and successful business leader who has transformed his father’s law practice into a thriving eight-figure enterprise with over 140 employees. After serving 20 years in the military, including deployments to Bosnia and Iraq as an infantry officer and company commander, Berry leveraged his military leadership experience to build Berry Law into one of America’s fastest-growing companies, earning a spot on the Inc. 5000 list for seven consecutive years. His firm, which specializes in veterans’ disability appeals, personal injury, and criminal defense, has secured over $350 million in backpay awards for veterans. A thought leader on veteran employment and military-style leadership in business, Berry maintains a 35% veteran workforce including former high-ranking officers in key positions. He hosts the “Veteran Led” podcast and recently published a book of the same name sharing his leadership philosophy.

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