150: Creativity Is The Ultimate Business Advantage (Do This To Get Started) | MaryLou Kayser
Release Date:
April 15, 2025
Release Date: Apr 3
In a world that’s accelerating towards AI & automation, what sets us apart isn’t speed or scale, it’s creativity. The biggest myth we’re here to dispel is that creativity is only for artists. That’s a lie.
In today’s episode, we’re joined by MaryLou Kayser, who has spent the last 30 years as a coach, speaker and thought leader around the power of creativity.
What You’ll Learn:
Why creativity is not just “artists”
How to build up your creativity through daily practices
How to practically step out of your comfort zone
How to use AI ethically and powerfully as a creative partner
The “playing your position” framework that helps you improve your life
In This Episode:
00:01 – Introduction to MaryLou Kayser
00:24 – Debunking the myth “I’m not creative”
02:03 – Why creativity is what makes us human
05:24 – MaryLou’s “Holy Hour” morning practice
07:47 – Building trust in yourself through routine
09:09 – The evolution of self-trust over time
11:03 – Owning your mistakes as a form of authenticity
12:26 – Comfort zones, courage, and small experiments
14:56 – 30-day writing exercise to rewire your brain
19:06 – AI as fire: dangerous if misused, transformative if harnessed
22:55 – Addressing writer fear around AI
25:09 – How to compare AI-generated work to your own
27:16 – Using AI as a co-writer, not a ghostwriter
30:18 – Story: Helping her nephew write with his own voice using AI
32:13 – Learning to ask AI better questions
33:43 – Is AI a tool or a thought partner?
36:18 – What is personal agency and why it’s eroding
38:50 – A personal story: what MaryLou gave away
41:15 – The meaning behind “Play Your Position”
44:23 – 11 years of podcasting: how it shaped her growth
47:44 – Defining legacy and what truly matters
50:45 – Final thoughts: Believe in yourself, you matter
