Develop Business Stories

Focus on your business storytelling training with this interactive workshop.

We believe stories are an essential tool for business because stories are how people make sense of the world. If you want others to remember what you say, to care about your ideas, and to act on them then this class will be a good fit for you. Our Develop Business Stories course takes storytelling beyond the confines of once-upon-a-time stories to include metaphors, analogies and everyday information sharing.

What We’ll Explore: 

• Learn the four key story elements to improve your storytelling skills 
• Practice applying each one in a series of scaffolded, small group breakouts 
• Learn techniques to one of the most challenging parts of storytelling, finding stories to make your point 
• Discover The Story of Why: How to make everyday information more story-like 

• Learn the four essential elements of great business stories  
• Sequentially build your storytelling skills by practicing each one in small group breakouts  
• Learn to find stories that make your point using the power of analogy and metaphor  
• Learn to apply the ABT Technique to information to make it more persuasive and memorable