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The Real ROI Hiding in Plain Sight: Why Frontline Teams Are Your Ultimate Advantage

Most companies obsess over machinery ROI—but overlook their most valuable asset: people. Discover how investing in your frontline workforce drives real, measurable business impact.

Damon Lembi
April 17, 2025
two people in manufacturing plant talking

Let’s be honest.

We spend months calculating ROI on a new piece of machinery. We slice and dice every decimal on a capital investment. But when it comes to our biggest line item—our people—we treat it like a sunk cost. A necessary evil. A budget line to “manage.”

That mindset is outdated. Worse—it’s expensive.

According to McKinsey, the average company captures only a third of the expected value from digital and automation efforts. Not because the tools are broken—but because the people using them are burned out, undertrained, and overlooked.

Here’s your wake-up call: If you’re not investing in your frontline teams, you’re leaving massive value on the table. Period.

From Cost Center to Competitive Edge

At Learnit, we’ve partnered with companies across industries—from manufacturing to financial services—and we’ve seen a clear trend: When companies *invest* in their frontline, they don’t just improve morale, they improve metrics.

  • Retention goes up
  • Productivity increases
  • Culture strengthens
  • And yes—profit follows

This isn’t just theory. It’s math. And it’s leadership.

Frontline Labor: Your Largest (and Most Underleveraged) Investment

Most leaders don’t realize just how big their frontline payroll is—until they compare it to capital assets. Yet while equipment gets tracked and optimized to the decimal, human capital often gets lumped into overhead.

That’s a mistake.

McKinsey studied 1,430 companies with complete data from 2007 to 2023. Only 1% of them consistently outperformed on both shareholder return and labor productivity. They weren’t just lucky—they were intentional. These companies turned frontline excellence into a core growth strategy.

They proved one thing: when the frontline wins, *everybody* wins.

A Case in Point: Ingersoll Rand

Ingersoll Rand granted over $250 million in stock to employees who stay with the company for a year or more—not as a handout, but as a way to drive ownership and engagement.

The result? A staggering 400% growth in total shareholder return.

When people feel invested in—and invited into—the success of the business, they show up differently. And the business transforms.

7 No-Nonsense Ways to Boost Frontline Impact

invest in frontline trainin

If you're ready to become a frontline-first, learn-it-all organization, here’s your playbook:

1. Pay Like You Mean It

A “living wage” isn’t charity—it’s strategy. Better compensation reduces churn, builds trust, and fuels long-term commitment.

Just look at Unilever, which raised wages above minimums as a *baseline*, not a bonus. The result? A stronger, more loyal workforce.

2. Design for Humans, Not Just Output

Robots are helpful, but so are better lights and ergonomic flooring. Waste Management (now WM) streamlined its workflow, improved the physical environment—and grew revenue 6% annually with nearly no headcount change.

3. Rethink Scheduling

Flexibility matters. Land O’Lakes overhauled its shift structures and saw productivity rise—even in automated environments.

Sometimes the most radical innovation is rethinking a decades-old schedule.

4. Grow Your Own Talent

Can’t find skilled labor? Build it. Quanta Services invested over $150 million in development and partnered with local colleges. The result? Trained, motivated, high-performing workers—no panic hiring required.

5. Recognize the Right Behaviors

Incentives shouldn’t be reserved for executives. At one Unilever factory, small team bonuses for hitting productivity and morale targets cut absenteeism by half and boosted revenue 20%+. Reward what matters.

6. Build a Learn-It-All Culture

The best frontline teams know they’re supported, not judged. Offer real-time training, reskilling, and learning environments that go beyond the basics. One electronics firm created its own internal curriculum—and saw a surge in promotions *and* productivity.

7. Model It from the Top

Leaders can’t lead from spreadsheets. Disney makes every employee spend time at the frontline. If you want your people to lean in, show up with them. That’s how culture becomes reality.

Making It Happen: Build a Talent Investment Engine

If you’re serious about investing in your people, treat it with the same discipline as a capital project.
That means:
  • Set Clear Metrics: Measure impact on productivity, absenteeism, turnover, and engagement.
  • Work Cross-Functionally: HR can’t do it alone—include finance, operations, and frontline voices.
  • Replicate Wins Fast: If a pilot cuts turnover by 30%, scale it.
  • Reward Internal Champions: Great managers who design standout people strategies should be celebrated—and compensated.

How Learnit Supports This Shift

We see this every day: When leaders stop viewing frontline workers as a “cost center” and start treating them as strategic assets, everything changes.

Learnit helps organizations build custom learning and development programs focused on leadership, upskilling, and culture. We believe people are the real growth engine—and we’re here to help turn potential into performance.

Final Word

Your frontline isn’t a cost to manage—it’s a competitive advantage to unleash. But only if you treat it that way.

So ask yourself: Are you minimizing labor costs—or maximizing frontline potential?

Because there’s only one path that lifts everyone up. And it starts with investing in your people like they matter.

Because they do.

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