Who should attend

This workshop is for anyone who needs to bring ideas to life and motivate people to action. It is ideal for leaders or those whose job entails high degrees of information sharing, vision setting and persuasion.

Develop Business Stories

From $0

Focus on your business storytelling training with this interactive workshop. We believe stories are an essential tool for business because stories are how people make sense of the world. If you want others to remember what you say, to care about your ideas, and to act on them then this class will be a good fit for you. Our Develop Business Stories course takes storytelling beyond the confines of once-upon-a-time stories to include metaphors, analogies and everyday information sharing.

Course ID

STORYTYZCB

Upcoming LIVE ONLINE public classes

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June 17 & June 18, 2021

9:00am-11:30am

June 17 & June 18, 2021

9:00am-11:30am

June 17 & June 18, 2021

9:00am-11:30am

June 17 & June 18, 2021

9:00am-11:30am

June 17, 2021

9:00am-11:30am

June 17, 2021

9:00am-11:30am

June 17, 2021

9:00am-11:30am

June 17, 2021

9:00am-11:30am

June 17, 2021

9:00am-11:30am

Interested in a private
workshop for your company?

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Course Outline

Learn the four essential elements of great business stories
Sequentially build your storytelling skills by practicing each one in small group breakouts
Learn to find stories that make your point using the power of analogy and metaphor
Learn to apply the ABT Technique to information to make it more persuasive and memorable

What We'll Explore:

Learn the four key story elements to improve your storytelling skills
Practice applying each one in a series of scaffolded, small group breakouts
Learn techniques to one of the most challenging parts of storytelling, finding stories to make your point
Discover The Story of Why: How to make everyday information more story-like

Skills covered