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Business Writing

Duration: 1 Day
Course Price: $450

Email has become the single most important communication tool in business today. Unfortunately, poorly written emails can damage relationships, ruin sales opportunities, and prevent career advancement. Every email that is sent is scrutinized by its recipient, so it is vital that your emails create a favorable image of you. In this course, you’ll learn practical and useful techniques to organize information clearly and logically, write persuasively, and present a professional image of yourself and your organization.

Course Length: Full Day

  • Avoid Embarrassment: Error-Proof Your Writing
    • Break Through Writer’s Block
    • Use Outlining to Structure Your Ideas and Increase Coherence
  • Write Effective Emails
    • Learn Subject Line Best Practices
    • Use a Framework to Write Fast and Sound Professional
  • Communicate Emotion in Your Writing
  • Determine Your Goals and Bottom-Line Your Message
  • Perform an Audience and Context Analysis
  • Write to Persuade and Influence
    • 6 Steps to Sway
  • Review Grammar Resources and Activities to Improve Your Business Writing
  • Create a Final Action Plan

Target Audience

This is a foundational course that is especially meaningful for individuals new to business, professionals who are not native English speakers, and anyone who wants to fine-tune their writing skills and increase their confidence in written business communications.

Email has become the single most important communication tool in business today. Unfortunately, poorly written emails can damage relationships, ruin sales opportunities, and prevent career advancement. Every email that is sent is scrutinized by its recipient, so it is vital that your emails create a favorable image of you. In this course, you’ll learn practical and useful techniques to organize information clearly and logically, write persuasively, and present a professional image of yourself and your organization.

Course Length: Full Day

  • Avoid Embarrassment: Error-Proof Your Writing
    • Break Through Writer’s Block
    • Use Outlining to Structure Your Ideas and Increase Coherence
  • Write Effective Emails
    • Learn Subject Line Best Practices
    • Use a Framework to Write Fast and Sound Professional
  • Communicate Emotion in Your Writing
  • Determine Your Goals and Bottom-Line Your Message
  • Perform an Audience and Context Analysis
  • Write to Persuade and Influence
    • 6 Steps to Sway
  • Review Grammar Resources and Activities to Improve Your Business Writing
  • Create a Final Action Plan

Target Audience

This is a foundational course that is especially meaningful for individuals new to business, professionals who are not native English speakers, and anyone who wants to fine-tune their writing skills and increase their confidence in written business communications.

Prerequisites: No prerequisites for this course

What You Will Cover

Writing With Structure and Clarity

  • Learning the framework for a formal business letter
  • Breaking through writer?s block
  • Writing with structure:
    • Outlining
    • Reverse Outlining
    • Drafting
  • Recognizing common grammar mistakes

Writing Effective E-mails

  • Understanding the common pitfalls of e-mail use
  • Establishing your goal to bottom line your message
  • Writing effective subject lines
  • Checking for tone
  • Error-proofing your writing

Writing to Persuade and Influence

  • Gain and sustain your readers? attention
  • Package your argument using proven influencing approaches
  • Identify the benefits of your written communication from your readers? point of view
  • Anticipate and counter objections

Developing an Action Plan

  • Get work done by crafting a persuasive written communication by applying the tools and concepts from this class
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